Wednesday, July 22, 2009

Onomatopoeia Sounds Funny

In the completely random category, I was just talking with somebody about what "onomatopoeia" means. Since I'm a little bit of a word dork, I told him. I gave him a few examples (cuckoo and buzz), which got me thinking, onomatopoeia sounds funny (and it's damn hard to spell too).

In case you don't know, onomatopoeia is when you use words that imitate the sound they denote. Other examples include ding-dong, boom, bang, murmur, flush, kaboom, clap, stomp, tick-tock, screech, slam, swoosh, splash, knock and whiz.

I think any word that refers to something that makes noise can sound onomatopoeia-like after a while. For example, the word "foghorn" doesn't sound like one, but I bet you just heard one in your head when you said it.

Random post out. Click.

Monday, July 20, 2009

Back From Vacation; Now It's Your Turn

I just spent the last week at the beach and it was pretty relaxing. It's really the first time I took a "real" vacation, and I have a new opinion on vacations. In the past, I used to treat the downtime of vacation as an opportunity to catch up. Man, that was stupid.

This time around I just unplugged and focused on spending some Q-time with family. Of course, taking vacation gives you a lot of time to think too. Sitting there on the beach, watching the waves roll in (then watching them roll away again), gives you a good opportunity to think.

For me, it was a great opportunity to step back and assess where I'm at in this moment in time. Check on my priorities and goals. Gain some new clarity and focus heading back to Atlanta. The biggest takeaway for me is that life is too short, nothing beats spending fun time with your kids and most of the stuff you stress out about isn't really that big a deal in the grand scheme of things.

If you haven't taken a vacation yet this year, take one. Forget all those excuses about why you can't (you can't afford it, you can't be away from work that long, the product will fail in the market, etc.). It's only a week. You'll be surprised how little changes in a week.

Saturday, June 13, 2009

Tweetups Are Cool, Despite the Name

Okay, so I put together my first tweetup last week. Half of you reading this post have no idea what that is, and I'm pretty sure a few of you rolled your eyes (I know I did the first time I heard the term). But here's the deal, despite the dorky-sounding name, tweetups are a great way to throw together an event with little effort or investment.

When we're talking about a tweetup, we're really talking about a casual event where people from Twitter meet in the real world. In this case, my first tweetup had a special guest: best-selling author, speaker and overall nice guy David Meerman Scott.

I'm a fan of David's books and I follow him on Twitter. When I found out he was going to be in town for training with a local company, I reached out to him through Twitter to see if he'd be interested in doing a Tweetup (joining some Atlanta folks for happy hour).

He quickly agreed to do the event, provided it was in Norcross, convenient to company where he was doing his training the next day. Now for those of you not in Atlanta, this is like having a New York City event in New Jersey - it's hard to pull much of a crowd. David said he was fine if only 10 people showed up. I thought that was awesome. Here's a guy that delivers keynotes for 600 people and he's willing to come grab a couple of beers with us. A lot of speakers I've met in the past would not be so generous with their time. It's gestures like this that help David create a World Wide Raves wherever he goes.

Despite the inconvenient location and a healthy dose of rain, more than 50 people came out to the event. The crowd was diverse, including local executives from Fortune 500 companies and well-known startups, reporters and bloggers, and of course, book-toting fans hoping to get an autograph. They all did (myself included).

I really looked at this event as an experiment. I wanted to see what all this tweetup hype was all about. The truth is, any of you on Twitter can put together a tweetup and get a bunch of people to show up and meet in the real world. And while I'm not going to go out and order a tweetup badge anytime soon, chances are good I'll host another tweetup again soon.

If you want to see some pics from the event:
Thanks to everyone that made the trip to Norcross for this event. And a special thanks to Three Dollar Cafe Norcross, those guys were awesome.

Wednesday, May 27, 2009

Atlanta Social Media Tweetup With David Meerman Scott


Those of you that know me know that I like to read (and suggest) my fair share of business books. As a marketing and PR guy living in a social media world, it's no surprise that two of my recent favorites are World Wide Rave and The New Rules of Marketing and PR by David Meerman Scott.

These books should be your handbook for how you manage your social media, marketing and PR activities today. Now that I've got the plug out of the way, I'm happy to announce that David will be in town next Thursday and will be our guest for a special Atlanta social media tweetup (a.k.a. happy hour).

The event will be at the Norcross Three Dollar Cafe next Thursday (June 4th) from 6:30 to 8:00 p.m.

Here's a link to the info: http://upcoming.yahoo.com/event/2776789. I hope to see you there.

Wednesday, May 20, 2009

Protect Your Brands Online: Reserve Your User Names

Remember when everyone flocked to the Web and started grabbing up domain names left and right, in hopes of selling them for millions of dollars to the highest bidder? Have you tried to register a domain name lately and found it available? Probably not.

The same landgrab is going on in Twitter and across other less-established social media sites. If you have an existing brand (including your most important personal brand, your name) you should make an effort to reserve your user names across as many of the social media sites you plan to use.

Since there are more than 100 popular social media sites out there, it could take you weeks to go through this process. Rather than wast that time, use a social media user name checker (well, what else would you call it?) to search them all at once. It takes less than 30 seconds.

In addition to helping you figure out which user names are available and which ones you still need to register, the following tools are also great for discovering social media sites you didn't know existed:

KnowEm searches across more than 100 social media sites to see if your username is available or not. This one seems to be the fastest and most reliable, so I'd start here. This is also a great place to discover new social media channels.


namechk pretty much does the same thing, enabling you to check user name availability across 100+ social media sites. I've used this service as well, and it works good. It's also one of many great projects @prsarahevans is involved in (she's the one that came up with the MediaOnTwitter wiki and #journchat).

I'll also give an honorable mention to User Name Check, since the domain name makes me suspect they came up with this idea some time ago.

I think it's important to make a little side comment here. Just because there are 100+ social media sites out there (probably 10 times that), that doesn't mean you should set them up. It's good to have the user name reserved, in the event that particular social medium becomes a critical part of your online marketing strategy.

Social media is the technology you use to implement your strategy, not the strategy in and of itself.

It's also important to point out the search engine optimization factor here. If the social media site includes your user name in a unique URL, there's a good chance your profile on that service will index high for your brand or personal name. For example, when you search "Jeremy Porter" in Google, my Twitter and LinkedIn pages come up on the first page, partially because my name is in the URL.

Monday, May 18, 2009

Gators, Chimps and Other Party Animals


I recently attended the Mashable Mixer Atlanta, brought to us in partnership with Regator. This was Mashable's first Georgia event, and what an event it was. If you're not familiar with Mashable, it's the largest blog focused exclusively on Web 2.0 and social media news. Hands down, Mashable has the best, freshest content in these areas.

As far as the event goes, it was a who's who of Atlanta startups, entrepreneurs and social media-types. In addition to Regator, the event featured Gold Sponsors a small orange, Chirbit, krumlr, MailChimp, Paste Magazine. Atlanta startups Band Metrics, Feedscrub, Jungle Disk, TechDrawl and Twitpay also supported the event as Local Sponsors.

I remember when I first started working in the Atlanta startup scene, somewhere around 1998. Back then, there were events (okay, really they were just big parties) almost every night of the week. It was common to shuttle from event to event on any given night. The startup community was vibrant back then, and everyone was out there networking with each other, launching new ventures and finding ways to work together.

The Mashable Mixer Atlanta was the first event I've seen in a long time that brought me back to those days. There were tons of folks from the next generation of Atlanta startups, plenty of private equity folks, a few journalists and many guests from out of town. And I don't remember talking to a single salesperson the whole night, but maybe that's just me.

I'm pretty sure 90% of the people who use Twitter in Atlanta were at this event. Though the number of people who weren't able to get tickets probably shoots a hole in my theory. The event sold out twice; and there was a line around the building when I got there.

I have to give props to Mashable for bringing their energy to town, to Regator for leading the charge on this great event, and to all the sponsors that helped make this possible. I hope this is the beginning of more great events to come this summer. I got to connect with a lot of old friends, and left with a lot of new ones. It was nice to meet a lot of people behind the Twitter avatars I see in my stream each day.

The party continued well into the night, with many folks joining the festivities at the official after party at Brewhouse. It looks like I was spared from those late-night pictures, thankfully.

Some other resources for those of you that attended the event or weren't able to make it:
Oh, and the animal reference in the headline? MailChimp's Frederick von Chimpenheimer IV (a chimp), Regator's Reg (an alligator) and Jungle Disk's... um, I guess a pink gorilla, were in attendance at the event. Here's a pic of the primates with MailChimp's Chief Twitter Officer Amanda Lauter.

And a final word on Paste Magazine. Like many print media these days, Paste needs your help to keep things rolling. They're offering an awesome selection of music for those that donate to the cause through their website as part of their Campaign to Save Paste. It's a great magazine. If you like music, check it out.

Twitpay Launches Retweet Commerce

Twitpay is one of the success stories to come out of Atlanta Startup Weekend 2. When it launched, it looked like a "PayPal for Twitter" service. Like anything associated with Twitter these days, the startup got a ton of great press for their launch.

Now we find out that over the past couple of months, its team has been working on a more comprehensive commercial offering of Twitter commerce tools called the Retweet Commerce Suite. Twitpay officially announced its first offering in the Suite last week, RT2Buy (short for "retweet to buy"), a service that enables content creators to publish and sell their digital media (ebooks, music, videos, photos, etc.) through Twitter.

While this could be a good B2C tool for bands and artists looking to sell their music or videos online, many of those users are still trying to figure out MySpace. Then again, RT2Buy is a lot easier to set up than a MySpace page or standalone website. It's really the online version of "Hey, I've Got Some CDs for Sale if You Want One", something struggling artists are used to.

Personally, I see a lot more potential on the B2B side of the equation for RT2Buy. There are a lot of experts out there selling all sorts of guides and ebooks that have a hard time pulling traffic to their sites. With RT2Buy, provided they have a following, they can publish and sell their work right through Twitter.

In addition to RT2Buy, Twitpay plans to launch two new services for the Retweet Commerce Suite very soon:
  • RT2Get - offering to help organizations run promotions and social media campaigns on Twitter. This will be very popular among marketing and PR agencies that are seeing a lot of interest for Twitter programs right now.
  • RT2Give - offering to help non-profits energize support and manage donations through Twitter. This is a great idea. While a lot of non-profits have found success on Twitter on their own so far, RT2Give helps the less advanced non-profits - big and small - to run fundraising efforts through Twitter.
While Twitpay will continue to offer its person-to-person tweet payments service, the Retweet Commerce Suite seems to have much more potential as a viable business model. We've only begun to see the ways people may choose to interact and transact through Twitter, and Twitpay is right in the middle of all the opportunity.

Wednesday, May 13, 2009

Does Twitter Really Understand How We Use Twitter?

Twitter made a small settings update yesterday that is not going over well in the twitterverse. Twitter has updated its settings to "better reflect how folks are using Twitter regarding replies." They believe that we only want to see replies between people we are following, and that replies to people we're not following should be hidden.

This is a Horrible Idea

Well, maybe not horrible, but didn't we learn anything from Facebook's recent fiasco? For me and many other Twitter users, replies are one of the best ways to discover new people you might want to follow. That's a big part of the secret sauce behind Twitter. It's a rapid fire word-of-mouth platform that helps us discover the interconnectedness between all of us. I have personally met dozens of new, interesting people as a result of catching a thread between somebody I follow, and somebody I don't follow.

I can't imagine that this move has anything to do with "usage patterns" or any real "user feedback" beyond the walls of Twitter's headquarters. Based on the response on Twitter (#fixreplies and #twitterfail are top trending topics as of this post - both focused on rolling back this change), it's obvious that a lot of us do not consider "one-sided fragments" to be "undesireable". If anything, this is one of the most exciting things about Twitter.

Now Twitter hasn't completely killed the ability to discover new people through your stream, you'll still be able to see references to others - which partially satisfies my needs. But what's really behind the change?

I have a feeling this change has something to do with the algorithm work Twitter is working on behind the scenes. If you're not following both people, you're not in the conversation, therefore having less relevancy than somebody that has both people in their network. But this is just a wild guess. Maybe Twitter really does believe this is a good thing for your Twitter stream.

At the end of the day, how much can I really complain about this? As Matt Asay points out in his latest post, "Twitter's @replies Change Suggests Viable Business Model", Twitter provides a valuable service for free. If we're not paying for the service, do we really have a right to complain about changes to the features. Of course, looking at it another way - and an equally valid open source argument - what would Twitter be worth if it didn't have all of us as users?

In the absence of any meaningful revenue, Twitter's biggest asset is its users. If we want to see one-sided conversations in our tweetstream, so be it. If some users don't like this, give us an on/off switch in the preferences, don't just pull the plug.

What do you think, does Twitter really understand how we use Twitter?

(Photo: walknboston)